So, you are looking into having a logo design done but you are not sure where to start. It can be confusing at times, especially with all the “contest sites” out there. Not knowing who to go to or where to start can be tough. Even after you figure that part out you will have arguably the biggest decision left…. what type of logo design do I want?
They key to a good logo centers around a number of things, most of which are personal to your own taste, preference and customer base you are trying to reach. A visually stunning design is important, but don’t get carried away, as sometimes you may get something that is just too busy looking. Take a moment and think about some of the most popular logos in the world. I bet the top three in your mind right now are all simple, fresh and clean. There is a reason for that. Most, if not all successful brands and companies realize that 3d, animation and super busy logos are not going to be memorable. Sure, they may be nice to look at for a minute, but I guarantee your mind is still on that Nike “Swoosh” logo or thinking about the black and white apple with a bite mark that Apple, Inc has always used.
That is one of the main reasons we concentrate on 4 simple aspects of logo design here at My Logo Tree.
You may get a different viewpoint from another logo design company, but we prefer to stick with those 4, as we think they are an unstoppable combination in the logo designing process.
Remember, your logo (more often than not) will be the very first thing your customers see, so it is important to catch their eye without being too overbearing, which is what happens with many poorly thought out logo designs. S0 what type of logo design are you looking for? Again, there are a number of issues to look at, all of which are addressed on our Start Your Logo Design Project form. Once you have those things squared away you can narrow it down to what type of logo design you want.
There are basically 5 types of popular logo designs. Sure, there are alway more combinations and other ways to venture out and design, but these 5 popular logo designs are the backbone of most logos and chances are you will end up with one of these when you are done with your logo design. Here are the 5 most popular types of logo designs along with some samples for each. These are in no particular order.
Letter Mark Logo Design
A letter mark logo is exclusively typographic in nature. A font is chosen and a unique way to layout that font is designed. The letter mark logo is an abbreviation, usually the company’s initials. Letter mark logos are popular with companies or brands that that have hard to pronounce names, or that have names that are very long. It is also popular with companies and brands that do a lot of business internationally. The letter mark logo helps with this aspect. The use of the letter mark logo can be very effective, but it isn’t right for everyone. Usually companies on a marketing budget will go this route simply because it usually costs them a little less. Here are a few of the more popular letter mark logos that you will know immediately.
Word Mark Logo Design
Think of a word mark logo as an extension of the letter mark logo. Same type of concept, except the entire name or text of the company, organization brand or product is used in the design. With a word mark logo, the company or product name is set in a specific typeface, often with some special treatment such as manipulated letters or other simple yet effective graphics as part of the logo. Here are three famous word mark logos.
Combination Mark Logo Design
The combination mark logo design style combines word mark together with some sort of symbol or icon. This allows for use of either the word mark portion, the symbol portion, or both…. depending on the advertising situation. Here are some of the more popular combination mark logos out there. You would recognize these brands with or without the words.
Symbol and Icon Logo Design
Perhaps the most bold way to represent a company is by a symbol or icon that stands alone. You are counting on your customer base and everyone else to remember who you are without any words or initials. Some of the biggest companies in the world are represented by symbols or icons and everyone knows who they are. However, this kind of brand recognition does not happen overnight. If you choose to go the route of a stand alone symbol or icon make sure you have a great marketing campaign ready to go. Recognize any of these symbols and icons?
Last on the list but certainly not least is the very popular emblem logo design. An emblem logo takes the company name and places it within the design in some aspect. There are a number of ways this can be accomplished and the emblem logo is actually one of the more popular logo design types. Most view it is a way to have everything put together in one place. Oftentimes emblems become so popular that you would recognize them without the name. Here are some of the most popular emblem logo designs that have been created.
Hopefully you will better understand what types of logo designs and combinations are available to you. Really, the sky is the limit, as just about anything can be created. Are you ready for a clean, simple, fresh, professional logo design. My Logo Tree can help you with that. You can check out our pricing info or jump “Start Your Logo Design Project” form.