People are ditching laptops and using their cell phones to shop, pay bills, and do research. There’s no need to find a PC to do what you need on the world wide web. The beauty of using a smartphone is that you can access the internet anytime and anywhere. Businesses realize the importance of ensuring their webpage is mobile optimized.
If your customers cannot easily read and shop from their phones, then you could be missing out on much-needed revenue. If you’re on the fence about spending the money on mobile optimization, here are some things to consider.
Good for SMS Marketing
Things have changed over the past decade. According to Podium, a majority of online traffic comes from mobile devices, so by using SMS marketing, you can reach potential customers on a platform where people are looking for messages, which can help you get ahead of the competition. Utilizing SMS text messages can help take your business to a whole new level.
If you’re having a sale or want to update a customer on their order status, you can simply send a text. Millennials would rather get a text than an email or robocall. You must reach them where they live, and today’s generation is always on their cell phones. So as a company, you must adapt your marketing and sales tactics to trends in society.
Higher Search Engine Ranks
One of the main goals of any marketing department is to improve SEO. Did you know that having a mobile-friendly website will allow you to have higher search engine rankings? Just think of all the ways that an increased position can affect your business.
Most consumers look at the first page of web results when they do a search. If your company is not in the top 10, then you are not going to get the desired level of traffic. However, if you are showing up in the top spots, you will have increased interest, which will turn into enhanced revenue.
Easier to Manage
Since more than half of the population is shopping from a cell phone, you need to ensure that your page is optimized to meet that need. Many companies feel that it’s mysterious and difficult to optimize their websites. However, it’s not at all challenging, and it’s a whole lot easier to manage than a dedicated app.
Your IT department must adjust your current website’s content so that it is user-friendly across a mobile platform. Once optimized, the goal is to have content that flows effortlessly between both desktop and mobile devices. The result is the customer gets an outstanding experience.
Consumers Expect It
One of the most significant reasons that you need to have your website mobile-optimized is to meet your customers’ expectations. If you’re trying to shop and a website won’t load properly on your phone, then you will go to a site with elevated service. Without optimization, your site will be challenging to navigate on anything other than a computer or tablet. Do you want to miss out on all those potential customer interactions and sales?
Improve the User Experience
There are so many things that you can do on your site that will enhance the user experience. For starters, you can put a button where they can click to call your office. By simply touching the area on their screen, their cell phone will dial your number. You can also put a virtual assistant that can chat with them and all sorts of other features. You want to make sure that potential customers can utilize the full offerings of your site without putting down their phones.
Customers Stay on Your Site Longer
According to Crazy Egg, the average consumer spends just over two minutes on a website. The longer they are on your site, the more interested they are in your products or services. Now, if you have all sorts of features to keep them engaged, they will spend more time exploring your offerings.
The goal is to increase the time a potential customer spends looking around. If you increase your rankings, then you are going to get traffic that is eager to learn about your company. So, you want them to spend as much time as possible engaging with your site, and mobile optimization is the tool that can make it happen.
Don’t become overwhelmed by the thought of making some changes to your website for the use of mobile phones. The money you spend to utilize mobile optimization is worth every penny. Not only will you have improved SEO, but you will have customers that come to your site ready to learn and shop with your company. It’s a valuable way to enhance the customer experience, and, over time, it will improve your bottom line.
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